Macomb marketing students visit Media Lab to hone real-world marketing experience

More than 50 marketing students from Chippewa Valley and Dakota high schools visited the Macomb Regional Community Media Lab to learn more about social media and how it can fit in with their marketing and journalism classes.  The objective of the visit was to expose the students to an assortment of online applications and next-generation social media tools like RebelMouse, iPadio, Dipity and Capzles, to name a few.  Marketing opportunities for 21st Century students and graduates will encompass a diverse set of skills that include the ability to develop and employ various types of interactions with social media.  The vision of this initiative is to eventually have small groups of students from each high school work with our Media Lab to focus on real issues, promotions and events for their school and in conjunction with/for the Macomb Daily.  

The Macomb Daily's Media Lab's Director Maryanne MacLeod, Chippewa Valley High School's Media Specialist, Cynthia Williams and the Marketing classroom teachers from each school, Anne Seneker (DHS), Nancy Atienza (DHS) and Jennifer Patterson (CVHS) will work to facilitate multiple learning opportunities for the students to learn how to effectively communicate online and market a product and/or event to a variety of audiences using a ranging tool belt.   Additionally, Chippewa Valley High School's Work Force Investment Act Student Advocate, Donna Knies will begin pursuing opportunities to develop an online social media site for high school-aged job seekers.    The opportunities the media lab can provide to the high school students/staff and community are countless.